El Mercado is a seasonal farmers market that brings locally grown fruits and vegetables to the community. It’s a great place to shop for fresh produce while supporting local farmers.
You can pay with cash, card, or CalFresh/EBT.
If you use CalFresh/EBT, you can also take advantage of our market incentive program. For every $1 you spend with your EBT card, you’ll receive $2 in tokens to use on fresh fruits and vegetables at the market. For example, if you spend $10, you’ll receive $20 in tokens—giving you $30 total to spend on produce.
Even when El Mercado is not in season, you can still use this produce incentive at the year-round Watsonville Farmers’ Market at the Watsonville City Plaza.
Open May 13 – October 28
Wednesdays, from 10 AM – 2 PM
75 Nielson St, Watsonville, CA